ALPHA-H LAUNCH VITAMIN PROFILING
Wednesday 29th March 2017
Synopsis: Alpha-H hosted an intimate banquet style lunch and panel discussion on the unique new Vitamin Profiling concept and Vitamin Profiling skincare system. A multi-disciplinary approach to lifestyle and ageing, Vitamin Profiling can be tailored to the skin's individual daily needs to maintain a healthy complexion and prevent premature ageing. With anti-ageing Vitamin A, Vitamin B to build moisture, Vitamin C to enhance clarity and Vitamin E for emergency repair, this is your personal prescription for optimum skin health.
Speakers: Alpha-H invited Sigourney Cantelo to lead the discussion, with the panel consisting of Alpha-H co-owner and director Michelle Doherty, Alpha-H national trainer and dermal clinician Meghan Horn, and Vogue Cosmetic editor-at-large Ricky Allen. Discussing the importance of topical vitamins for optimal skin health, Vitamin Profiling has never been more relevant with lifestyle factors and environmental aggressors compounding the biological ageing process.
Who: Key media in attendance included Eugenie Kelly (Harpers Bazaar), Janet Hayward and Georgie Haigh (Beauty Directory), Cassidy Loane (Cosmo), Carli Alman (Beauty Crew), Ashleigh Austen (Whimn), Eleanor Pendleton (Gritty Pretty), Cameron Pine (Instyle), Katie Fowler (Byrdie), Beth England (Beauty Heaven) and Alison Donnellan (Professional Beauty).
Where: The majestic Ivy Penthouse; a luxurious rooftop oasis with a custom built bar, balcony surrounded by lush tropical planting and sunken lounge area with a huge circular leather sofa – the perfect space for a panel discussion. Garlands of greenery and vines of fresh citrus adorned surfaces and made a centrepiece statement at the dining table.
What we ate: A fresh and delicious banquet of beautifying foods, the menu was rich in vitamins A, B, C and E to reflect the pure vitamin focus. Dishes included roast broccoli and kale salad with tahini dressing, whole roast cauliflower with bagna cauda and dukka, grilled snapper with radish, fennel, and preserved lemon dressing, roast farm chicken breast with roast brussel sprouts, chestnuts, white polenta, and sage butter and rainbow chard, truffle and porcini mushroom frittata. Dessert oozed antioxidants with a salad of pink fruits—strawberry, raspberry, watermelon, pomegranate, rose syrup, and raspberry sorbet, and fresh figs, roast almond ice cream and soft amaretti crumbs.
What we Drank: “Anti-Ageing" juice— carrot, kale, cantelope, mango, grapefruit, "Clarity Enhancer" juice—orange, lime, strawberry, celery, beetroot, Chateau Riotor Côtes de Provence Rosé, Chandon sparkling, red and white wines.
Products launched: The Vitamin Profiling Collection consisting of Vitamin A 25ml, Vitamin B 25ml, Vitamin C 25ml, and Vitamin E 25ml
Parting gift: Guests left with a Vitamin Profiling Collection and self-prescription wheel as well as a Doorstep Organics fruit box filled with anti-ageing fruits.