1. What’s in a name
Alpha-H may be manufactured on the Gold Coast in Queensland Australia, but the name Liquid Gold has nothing to do with its geographical origins. When our founder, Michelle Doherty, was formulating the product, she asked a beauty therapist colleague for her feedback on the prototype. And the response after just one application; “Michelle, it’s amazing – it’s like Liquid Gold!”
2. The star ingredient
Famous for its speedy results, Liquid Gold smooths and brightens your skin while you sleep. The star ingredient is Glycolic Acid, an Alpha Hydroxy Acid (AHA) which occurs naturally in plants which are high in sugar, such as sugar cane and sugar beets.
3. The low pH
The secret of the efficacy of the Glycolic Acid in our Liquid Gold lies in the low pH formulation we deliver it in. With a pH of around 2.8, some 90% of the Glycolic Acid in Liquid Gold is bioavailable to be utilised by our skin. If you were to raise the pH to 4, this bioavailability would drop to 40%, and at pH 5, just 0.6%.
4. A feeling like no other
As anyone who’s tried Liquid Gold will know, when you apply it to your skin at night it tingles momentarily. The reason is the low pH; by dropping the pH of your skin we make it work harder to reset itself. That’s why your skin feels firmer in the morning, because it’s literally had “a workout”! So, while you sleep, your skin works out. If only the gym were that simple!
5. Beauty before our time
Fruit acids have been used in anti-ageing preparations for thousands of years by many different cultures. The Greeks and Romans are said to have used Tartaric Acid, in the form of Grape Juice, as a tonic to brighten their skin, whilst Cleopatra is said to have favoured milk baths containing Lactic Acid, to cleanse and soften her skin. Fortunately with Liquid Gold, you won’t need a tubful. Each individual application is only a couple of millilitres and you only use it 2-3 nights a week, which also makes it one of the most cost effective anti-ageing products you’ll ever use!
6. Brightness in a bottle
Liquid Gold contains Licorice Root or Glycyrrhiza Glabra – also known as “sweet root”; a legume plant native to Southern Europe, Australia and parts of Asia. Revered for its soothing properties, Licorice Root also contains a compound called Glabridin which brightens the skin, making it effective to improve the appearance of sun damage and pigmentation.
7. Not just for the face
Liquid Gold isn’t just for your face; Alpha-H therapists recommend it to their clients to use all over the body in-between waxing appointments or 24 hours after depilation. Reducing the build up of dead skin cells in those areas may also help reduce the incidence of problematic and in-grown hairs. You can also use it on other areas of the body to help speed up dead skin cell turnover.
8. Hot tip 101
Try wiping over with Liquid Gold before applying your favourite deep cleansing mask. The natural fruits acids exfoliate dead skin cells and excess oil from the pores, to help your clay mask draw out more impurities!
9. Embrace authentic-ageing
If you’re fighting the good fight against ageing then don’t forget your hands – age spots are only a good look on antiques. Wipe over the back of your hands at night to keep them looking as young as your face!
10. Another golden-hack
Ever had a self-tanning disaster? If home bronzing should ever leave you looking more tangerine than tanned goddess then reach for the Liquid Gold. Ditto any telltale tanning-faux pas like stained elbows, knees or ankles! Remember the motto: “Wipe on the Gold, wipe off the orange!”
Need more reasons to try it? Checkout all of our amazing customers around the world embracing #THELIQUIDGOLDEFFECT