10 things you didn’t know about Liquid Gold

In the year 2000, Alpha-H created Liquid Gold, a skin resurfacing treatment which uses a state of the art, low pH delivery system to effectively diminish wrinkles, pigmentation and sun damage.

Having quickly become a cult-favourite amongst make-up artists, world renowned clinicians and beauty writers such Zoe Foster (author of the iconic beauty publication Amazing Face), Liquid Gold subsequently went on to become a global best seller.

But there are probably a few things you didn’t know about this “can’t live without” product (a claim made by none other than Ruth Crilly from the popular A Model Recommends beauty blog) that may just surprise you…

1. A global phenomenon

From Bahrain to Biarritz, from Cape Town to Coventry, Liquid Gold is now so popular that Alpha-H sells two of its iconic 100ml bottles every minute of every hour, of every day, globally!

2. What’s in a name

Alpha-H may be owned and manufactured on the Gold Coast in Queensland Australia, but the name Liquid Gold has nothing to do with its geographical origins. When Michelle Doherty was formulating the product, she asked a beauty therapist colleague for her feedback on the prototype. And the response after just one application; “Michelle, it’s amazing – it’s like Liquid Gold!”

3. The secret ingredient

Famous for its speedy results, Liquid Gold smooths and brightens your skin while you sleep. The secret is in the Glycolic Acid; a natural fruit acid most commonly derived from sugarcane. Approximately 95% of Australia’s sugarcane is grown in Queensland so we’re pretty confident we can always keep you stocked with your Liquid Gold!

4. A feeling like no other

As anyone who’s tried Liquid Gold will know, when you apply it to your skin at night it tingles momentarily. The reason is the low pH; by dropping the pH of your skin we make it work harder to reset itself. That’s why your skin feels firmer in the morning, because it’s literally had “a workout”! So, while you sleep, your skin works out. If only the gym were that simple!

5. Beauty before our time

Fruit acids have been used in anti-ageing preparations for thousands of years by many different cultures. The Greeks and Romans are said to have used Tartaric Acid, in the form of Grape Juice, as a tonic to brighten their skin, whilst Cleopatra is said to have favoured milk baths containing Lactic Acid, to cleanse and soften her skin. Fortunately with Liquid Gold, you won’t need a tubful. Each individual application is only a couple of millilitres  which also makes it one of the most cost effective anti-ageing products you’ll ever use!

6. Brightness in a bottle

Liquid Gold contains Licorice Root or Glycyrrhiza Glabra – also known as “sweet root”; a legume plant native to Southern Europe, Australia and parts of Asia. Revered for its soothing properties, Licorice Root also contains a compound called Glabridin which brightens the skin, making it effective to improve the appearance of sun damage and pigmentation.

7. Not just for the face

Liquid Gold isn’t just for your face; Alpha-H therapists recommend it to their clients to use all over the body in-between waxing appointments or 24 hours after depilation. Reducing the build up of dead skin cells in those areas may also help reduce the incidence of problematic and in-grown hairs.

8. Hot tip 101

Try wiping over with Liquid Gold before applying your favourite deep cleansing mask. The natural fruits acids exfoliate dead skin cells and excess oil from the pores, to help your clay mask draw out more impurities!

9. Embrace authentic-ageing

If you’re fighting the good fight against ageing then don’t forget your hands – age spots are only a good look on antiques. Wipe over the back of your hands at night to keep them looking as young as your face!

10. Another golden-hack

Ever had a self-tanning disaster? If home bronzing should ever leave you looking more tangerine than tanned goddess then reach for the Liquid Gold. Ditto any telltale tanning-faux pas like stained elbows, knees or ankles! Remember the motto: “Wipe on the Gold, wipe off the orange!”


Need more reasons to try it? Checkout all of our amazing customers around the world embracing #THELIQUIDGOLDEFFECT