Liquid Gold by Alpha-H

Liquid Gold by Alpha-H

So much more than a liquid exfoliator…

Adored by beauty editors, makeup artists and #alphaholics alike right around the globe, this part peel and part moisturiser works like an ‘overnight facial’, and is in a class of its own when it comes to benefits and results.

The secret of its efficacy lies in the low pH method we employ to deliver Glycolic Acid to the skin, ensuring maximum bioavailability and benefits from this life-changing ingredient.

The results? Clinical trials have found that in 20 minutes, Liquid Gold:

  • Reduces wrinkle depth on average 20%
  • Boosts moisture levels on average 12%
  • Reduces skin roughness on average 23%
  • Plus! 100% of participants showed an improvement in wrinkle depth


One-step to glow

Liquid Gold is the ultimate ‘lazy girl’ addition to any skincare routine thanks to its ability to replace your need for a separate exfoliator, toner, serum and moisturiser three nights a week. After cleansing with a quality non-foaming and pH balanced cleanser (all of ours are), damp a cotton round with Liquid Gold, then swipe it over your skin, ensuring you avoid the delicate eye and lip areas. That’s it! You don’t need to apply a serum or moisturiser afterwards; in fact, if you do you will buffer its low pH and lessen your results.

The pH factor

Unlike other products which claim to be similar, Liquid Gold boasts a pH of just 2.8. Why does this matter? With a pH of around 2.8, some 90% of the Glycolic Acid in Liquid Gold is bioavailable to be utilised by your skin. By comparison, at a pH of 4 this bioavailability drops to 40%, and at pH 5, just 0.6%. The higher the pH, the weaker the results. Liquid Gold’s low pH is what sets it head and shoulders above the rest.

Liquid Gold press quotes
Liquid Gold tingle

Embrace ‘the tingle’

After applying Liquid Gold, some people experience what we call ‘the tingle’. This isn’t bad; in fact, it’s good! That tingling sensation is an indication that the product is doing what it’s supposed to do and triggering waves of repair and renewal in the deeper layers of your skin. This helps to trigger elastin and collagen production which means you’ll wake to a firmer and fresher complexion; it’s just like an overnight facial.

Alpha-H Liquid Gold smooth skin

Say bye-bye to dead skin cells

Of course we can’t talk about Liquid Gold without talking about the fact that it’s an exfoliant. Its star active ingredient, Glycolic Acid, works to gradually break down the “glue” which binds dead skin cells together, so newer, fresher, healthier and more radiant skin can shine through and benefit from your other products. Young skins with a high cell turnover rate don’t require this, but by the time we reach our mid 20s, this has slowed dramatically. In fact, you could have up to three months of dead cells stuck to the outer layers of your skin, and no product you apply is ever going to do them any good!

Fast FAQs

How often should I use Liquid Gold?

We recommend you use Liquid Gold two to three nights a week. Many people like to use it on Mondays, Wednesdays and Fridays.

When should I use Liquid Gold?

Liquid Gold is best used of an evening. It is essential that you use SPF the following morning to protect the new, fresh skin which it has revealed.

Can I use Liquid Gold while pregnant?

Yes! Liquid Gold is perfectly safe for use by pregnant and/or breastfeeding women.

What skin types is Liquid Gold suitable for?

Liquid Gold is suitable for most skin types. Mature, sun damaged, prematurely aged and blemish-scarred skins will find Liquid Gold particularly beneficial.

What skin conditions can Liquid Gold help?

Liquid Gold can help to reduce the appearance of pigmentation, sun damage, fine lines and wrinkles.

Is Liquid Gold suitable for teenagers?

Liquid Gold is a progressive resurfacing lotion which helps to accelerate cell turnover. It is best suited to more mature skins where this process has slowed down.

Who should not use Liquid Gold?

If you have truly sensitive or rosacea-prone skin, you may find that Liquid Gold is too strong/active for your skin. It’s also important to ensure your skin’s lipid barrier is intact before beginning to use an active product like Liquid Gold, else it may further irritate the skin.

Liquid Gold also may not be suitable whilst taking certain medication including oral retinoids such as Roaccutane and oral steroids. Please contact us for advice if you are uncertain if your medication might not be suitable.

I'm convinced! Now where can I buy Liquid Gold?

Liquid Gold is now available at plus in more than 260 Sephora stores right across the USA.