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Behind The Brand

Our Mission at Alpha-H is to transform your skin, build its resilience and safeguard its health and vitality for life. Sustainably made on Australia’s Gold Coast, Alpha-H is the gold standard in clinically sophisticated, results-driven, corrective skincare.

With a 25-year heritage, Alpha-H is a pioneer – and now authority – in the use of Glycolic Acid and other Accelerating Acids.

We create formulations that harness the combined benefits of clinically-proven actives and antioxidant-rich botanicals. The range offers corrective solutions for the full spectrum of skin concerns; from breakouts and pigmentation to dullness and ageing.

 

So why settle for beta-beauty.
Commit to the best skin of your life.
Welcome to Alpha-H.

The Acid Authority

The transformative results of Alpha-H’s award-winning Liquid Gold has earned the Glycolic Acid treatment a global cult following – a staple for beauty enthusiasts and industry elite. The name itself is a nod to its iconic ‘bottled brilliance.’

Today, our Acid expertise has evolved beyond Glycolic Acid. We offer a complete range of Accelerating Acids perfected by combining the optimal combination of acid concentration and low pH for maximum bioavailability, optimised delivery systems and efficacy.

These powerful formulas are enriched with locally sourced botanicals.

A Transformative 3-Step Approach

Our simple yet powerful 3-Step Approach offers targeted solutions for specific skin concerns; whether you want to combat the signs of ageing, pigmentation, dullness or blemishes, or simply want to proactively build your skin health.

  1. ACTIVATE: the skin with our pH balancing cleansers
  2. ACCELERATE: skin renewal and rejuvenation with our acid-based exfoliators
  3. ADVOCATE: for your skin’s health with our nourishing vitamin serums, replenishing moisturisers and protective SPFs

This approach will transform your complexion, safeguard its health and vitality and build lifelong skin resilience.

We believe in clean formulas. We are committed to ensuring our formulas are safe, effective and free of: Parabens, Sulfates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Coal Tar, Triclosan and many other questionable ingredients. See here for more information about our clean formulation principles.

Our Founder, Michelle Doherty – Celebrating a Legacy

Michelle Doherty suffered from chronic acne during her teenage years right through her 20s. She tried everything from aggressive treatments, abrasive scrubs and harsh medications. Nothing worked.

Michelle needed a complete reboot. And so did her skin. That reboot came in the form of Glycolic Acid, a powerful ingredient that helped her skin find balance, clarity and resilience.

Many questioned Michelle’s use of this unfamiliar Acid, cautioning it to be “too harsh, too aggressive, too irritating.” But the sceptics did not deter her. Michelle teamed this little-known acid with a non-foaming, non-stripping cleanser cleanser – the Balancing Cleanser we know and love today – which rebalanced her skin’s pH and completely revitalised her complexion. She had found her game-changing gold standard for skin. From then on, Michelle was committed to transformational skincare.

The dramatic results Glycolic Acid gave Michelle were truly life-changing. Not just in her skin, but in her confidence and self-esteem. Amazed by her own experience, she began working on a range of products that would incorporate this breakthrough ingredient. She soon developed an overnight resurfacing treatment that didn’t just rely on Glycolic Acid for efficacy – it combined the potent 5% acid concentration with a unique low pH of 2.8-3.0 to make skin feel firmer and more resilient, as if it had a ‘serious workout.’ And so, Liquid Gold was born.

From there, Michelle set out to share her passion and her experience – first with Australian and New Zealand women, then the world.