Known for our innovative formulations, A-Beauty – aka Australian Beauty – is rapidly becoming the go-to of beauty aficionados around the world.   

And with good reason.  

Besides the famed no-fuss, no-nonsense, let’s-get-down-to-business approach we Aussie’s are famous for, A-Beauty also stands for more benefits, with less worries. It’s about actives boosted with cutting edge clinical cosmeceuticals, alongside clean and green standards. Results that deliver as promised, with values and ethics that make you feel healthy and happy inside – so you can truly glow on the outside. 

But there’s something else. A-Beauty – as in Alpha-H - is all about Attention to details.  

No doubt about it; today, people everywhere are paying more attention to where their products are made, where their ingredients come from, how sustainably they are harvested and finally how they are formulated into the skincare products they ultimately choose.   

These amazing attributes are best expressed in the ancient practice of “Terroir” - or “sense of place.”  “Terroir” carefully considers and respects the geography, light, climate, soil conditions and the “living earth”, and how these factors interact and impact with the natural chemistry of individual plants. These characteristics assure higher efficacy, without compromise. That’s why Alpha-H are so passionate about using natural, locally sourced, Australian ingredients.   

We partner with suppliers in the Gold Coast and Byron Bay regions to formulate our products using Australian botanicals and essential oils such as Lime Pearl, Tazman Pepper, Jojoba Oil, Tea Tree, Eucalyptus, Thyme Extract, Licorice Root, and many more.   

Our global headquarters, flagship skin clinic, and manufacturing are located in Helensvale, Australia - just a few short kilometers from where we were founded more than 25 years ago.  Read more about our story here

Not just the “Gold Standard” of clinical skincare, Alpha-H and its cult-classic Liquid Gold are formulated on Australia’s Gold Coast. 

Australians are also known for our deep kinship with the rich, natural environment that dates back centuries.  Embedded in its roots, the land is much more than soil, rocks or minerals. It’s a living environment that sustains, and is sustained by, the Australian people and culture.  

And as climate concerns reach a feverish pitch, we at Alpha-H continue to take greater responsibility for our environmental impact and have built sustainability into every aspect of our ethos. From our CO2 emission reducing, solar paneled factory and offices, to our land rehabilitation projects that turn inorganic waste into high-grade compost, and our recyclable tubes and bottles. 

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We believe in clean formulating principles and are committed to ensuring our formulations are as safe as they are effective, which is why there are certain ingredients we avoid in our products. 

Alpha-H products are formulated without: Parabens, Sulfates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, Triclocarban and many other questionable ingredients.  A complete list is available here

And last but certainly not least, Alpha-H stands up against the mistreatment of animals. Neither us, nor any of our suppliers test our products or ingredients on animals. 

Authentic. Advanced.  Accomplished. Active. We at Alpha-H are all that.