How liquid gold changed the exfoliation game for good.
Toners, tonics and trends come and go, but the Alpha-H Liquid Gold exfoliating treatment remains a bestseller after 25 years. The original. The best. The why-are-you-not-using-it product of all products.
What is Liquid Gold?
Liquid Gold is the closest you can get to a clinical treatment, from the comfort of your own home. It will slough away dead cells and accelerate the renewal process to reveal smooth and radiant skin, fast.
How? We incorporated 5% glycolic acid (a powerhouse chemical exfoliant) to dissolve said build-up on the skin, which is what causes many unfavourable concerns such as clogged pores, dryness, flaking, uneven tone, overall dullness, and premature ageing. What’s more, glycolic acid is a known humectant with the ability to attract and bind moisture, encouraging the skin to boost its own production of natural moisturising factors like hyaluronic acid. An overnight facial truly is the most accurate way to describe it.
The reason we can so confidently say this product revolutionised the skincare market is our unique delivery system, if you’ll allow us to get technical for just a second. Liquid Gold is a low pH formula, sitting between 2.8-3.0. Most competitor products hover around the 3.0-4.0 mark. The lower the pH the more active the glycolic acid, and therefore, the more effective it is at penetrating the (outer layers of the) skin to perform at its peak exfoliating potential. This is why you might feel a slight tingle upon application but this should dissipate shortly after. We’re working with your skin, not against it.
What can Liquid Gold do for my skin?
From the get-go, we wanted to be certain about the science behind Liquid Gold, so we invested in an 8-week independent clinical trial. Real faces that produced real results.
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93% of users saw an improvement in skin elasticity
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88% of users saw an improvement in skin tone and luminosity
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88% of users saw an improvement in skin texture
Decades later, we’ve accumulated over 5,000 five-star reviews.
That’s over 5,000 faces that feel firm, plump, and youthful. (This could be you.)
Oh, and Liquid Gold can exfoliate more than the skin on your face. Did we mention there are 16 other ways you can use this multi-tasking product all over your body. Find out how right here.
How exactly do I use Liquid Gold?
If you’re new to Liquid Gold, or any exfoliant for that matter, we recommend you start slow. Introduce the product into your routine one evening a week, building up to 3 times a week. Dispense product into your palms and press directly onto cleansed skin across your face, neck, and décolletage, avoiding the delicate eye area. Do not rinse.
Sensitive skins are advised to begin by applying to a damp cotton pad to dilute the product slightly, then moving to a dry cotton pad once the product is tolerated.
Leave Liquid Gold on the skin to do its hardworking thing. Do not layer with additional skincare products as this will dilute the efficacy and get in the way of deep exfoliation. Once your skin is dry to touch, and if you feel like you need a little something more, follow up with a nourishing (non-active) face oil or your favourite moisturiser.
Wait, what is Liquid Gold + Vitamin C?

This is the Liquid Gold formula you know and love, with an added brightening agent: vitamin C.
Not to replace any vitamin C products you are currently using, but to boost your overall glow; we crafted this very dynamic, potent, intentional ingredient duo because when dead cells are buffed away your skin is in an optimal state to receive vitamin C.
Exfoliating and brightening doesn’t always have to be separate. Together, their benefits are supercharged.
- Tags: All Alpha Life Skin Science