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Real People, Clinical Results

 

8 week trial

71% of people said skin tone appeared more even.

4 week trial

72% of people said skin appeared brighter.

2 week trial

72% of people said skin appeared to have a healthy glow, with more radiance.

*Independent trial with 21 participants.

Good To Know


WHERE DOES IT GO IN MY ROUTINE?
  • After: Cleanser.
  • Before: Moisturiser.
How Much Do I Need?

2-3 drops.
 

How often should I use it?

Daily, AM.

4.8
Rated 4.8 out of 5 stars
Based on 506 reviews
98%would recommend these products
Total 5 star reviews: 447 Total 4 star reviews: 48 Total 3 star reviews: 7 Total 2 star reviews: 2 Total 1 star reviews: 2
Reviews Summary
Customers say this serum absorbs quickly into their skin without feeling greasy. Many reviews mention seeing a brighter complexion and more even skin tone with regular morning use. While some note limited results with dark spots, most users report a dewy, fresh appearance. The texture receives frequent praise for being lightweight and compatible with other skincare products. Common feedback includes easy layering with moisturizer and makeup. Users particularly appreciate how it leaves their skin feeling hydrated and glowing throughout the day.
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506 reviews
  • Sarah C.
    Verified Buyer
    Reviewing
    Vitamin C Serum with 10% Ethyl Ascorbic Acid
    I recommend this product
    Age Range 55 - 64
    Skin Concerns Pigmentation, Fine Lines & Wrinkles, Uneven Texture
    Skin Type Normal
    Rated 5 out of 5 stars
    9 hours ago
    excellent

    I have been using another brand of Vit C serum which was nearly twice the price. However, as all Alpha A products work well for me, I took the plunge with their version - and yes, just as good and really evens my skin tones.

  • Marilyn T.
    Verified Buyer
    Reviewing
    Vitamin C Serum with 10% Ethyl Ascorbic Acid 10ml
    I recommend this product
    Rated 5 out of 5 stars
    12 hours ago
    Vit c serum

    Gorgeous lightweight serum that sinks into the skin and brightens ,and a perfect size to try and fine for my sensitive skin

  • Rachelle D.
    Verified Buyer
    Reviewing
    Vitamin C Serum with 10% Ethyl Ascorbic Acid
    I recommend this product
    Age Range 35 - 44
    Skin Type Normal
    Skin Concerns Uneven Texture, Large Pores, Blocked Pores, Blemishes & Breakouts, Oiliness
    Rated 5 out of 5 stars
    13 hours ago
    JUST WOW!

    I am loving this serum! Making my skin glow and super dewy. I'm using it with the balm cleanser, water cream and SPF serum and my skin is now so lovely I'm going without wearing any tinted moisturiser or foundation. Love it!

  • Tracey H.
    Verified Buyer
    Reviewing
    Vitamin C Serum with 10% Ethyl Ascorbic Acid
    I recommend this product
    Age Range 65+
    Skin Type Dry
    Skin Concerns Dryness, Fine Lines & Wrinkles, Uneven Texture
    Rated 5 out of 5 stars
    Yesterday
    Best Vitsmin C Serum

    Absolutely love this product! My skin feels so hydrated when I use this product. I can see a definate glow and a more even tone to my skin. I have used many Vitamin C serums and this one sits at the top for me!

  • Leah Y.
    Verified Buyer
    Reviewing
    Vitamin C Serum with 10% Ethyl Ascorbic Acid
    I recommend this product
    Age Range 55 - 64
    Skin Type Oily
    Skin Concerns Oiliness, Redness & Inflammation
    Rated 5 out of 5 stars
    5 days ago
    Vitamin C Serum

    Love it. Wear it everyday.