Advocate

Vitamin B Serum with Niacinamide

Protective daily serum
25ml / 0.84 fl oz
Rated 4.9 out of 5
Based on 19 reviews
$69.95

Hydrate, protect and revive your skin with this genius blend of B vitamins. Fortified with Niacinamide, Hyaluronic Acid, Panthenol and Copper Tripeptide, these powerful actives hydrate and shield the skin from damaging environmental aggressors, thereby reducing the appearance of premature ageing.

Shipping and Easy Returns

Helps With

Fine Lines & Wrinkles
Dryness & Dehydration
Oiliness & Shine
Pigmentation
Redness
Sensitive

Suited to

All skin types

Good to Know

  • pH of 5.2 - 5.6
  • Vegan
  • Cruelty-free
  • Clean Formula
  • AHA Free
  • Safe for pregnant and breastfeeding mothers
  • Made with locally sourced botanicals
  • Made with love in Australia

In a Clinical Trial...

Wrinkle depth was reduced by almost 31% after 8 weeks

See full clinical trial
Details
  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin's barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid boosts hydration
  • Chia Seed Extract helps to prevent water loss
Ingredients

Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

How to Use

Press 2 or 3 drops each morning to a cleansed face, neck and décolletage. Avoid the delicate lip and eye areas. Follow Vitamin B with your preferred Alpha-H daily moisturiser for maximum glow factor.
I have severely dehydrated skin that tends to flake. Using this morning and evening for a month, and my skin has transformed!
- Bamford
Customer Reviews
average rating 4.9 out of 5
Based on 19 reviews
  • 5 Stars
    18 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    1 Review
  • 2 Stars
    0 Reviews
  • 1 Star
    0 Reviews
95% of reviewers would recommend this product to a friend
19 Reviews
Reviewed by Rebecca K.
Verified Buyer
I don't recommend this product
Age Range
55 - 64
Skin Type
Normal
Skin Concerns
  • Pigmentation
Rated 3 out of 5
Review posted

vitamin B

Have not noticed any difference after using am & pm for 2 weeks. Don't really like the smell. A bit sticky

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Reviewed by elizabeth t.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Type
Combination
Skin Concerns
  • Blocked Pores
  • Large Pores
  • Fine Lines & Wrinkles
  • Sensitivity
  • Uneven Texture
Rated 5 out of 5
Review posted

Wow

I have texture and pores but and also I’m old. Somehow this serum plumps my face, is not oily and I love that. I used to sleep

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Reviewed by Kelly M.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Oily
Skin Concerns
  • Fine Lines & Wrinkles
  • Pigmentation
Rated 5 out of 5
Review posted

Amazing serum!

Glides onto the skin nicely & I wake up feeling & looking more fresh

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Reviewed by Carolina S.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Combination
Skin Concerns
  • Fine Lines & Wrinkles
  • Dryness
Rated 5 out of 5
Review posted

Best Vitamin B I've used

LOVE THIS SERUM. I'm never out! I used it every day and often twice a day

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Reviewed by Merrilyn W.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Type
Normal
Skin Concerns
  • Blemishes & Breakouts
  • Fine Lines & Wrinkles
  • Pigmentation
Rated 5 out of 5
Review posted

Beautiful

So soft and gentle on the skin

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