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Grazia France | April, 2019

Après une décennie de consommation de cosmétiques qui donne le tournis, en Corée du Sud, la contre-tendance s’organise. Voici venue l’ère du “skip-care”, ou comment faire moins mais mieux.

Avec en moyenne 140 euros dépensés par mois pour 27 produits achetés, un chiffre d’affaires estimé à 13,1 milliards de dollars en 2018 (1), la Corée du Sud s’impose comme l’un des plus grands consommateurs de cosmétiques au monde. Ici, l’adhésion au principe de layering (superposition quotidienne de soins) n’est pas une vue de l’esprit. En recherche perpétuelle du Graal de beauté – un teint opalin, un glow iridescent et des traits fins -, les Coréennes ne tolèrent pas moins de dix applications de produits de soin chaque matin.

Conjuguée au superlatif, la quête de perfection est une valeur intrinsèque de la culture coréenne, sans même évoquer les dérives de la chirurgie esthétique. Mais ce dogme pourtant réputé indestructible est en train de se fissurer. Et personne ne l’avait vu venir…Sur Instagram, les photos de maquillage malmené et de poudriers fracassés apparaissent et le hashtag #escapethecorset devient soudain une déclaration d’indépendance.

En phase avec d’autres mouvements comme #nobuy, #shopmystash, le skip-care fédère toutes latitudes.

Une crème protectrice: Daily Essential Moisturiser SPF50+

Read the full article at Grazia, France. 

Daily Essential Moisturiser SPF50+

This lightweight three-in-one moisturiser, broad spectrum sunscreen and primer is non-whitening and non-greasy, making it ideal for daily use. The addition of Pro Vitamin B5 provides weightless hydration, while antioxidant Vitamin E helps to guard against environmental damage and premature ageing.

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