Jamee pregnancy skincare routine

Skincare during pregnancy; a step-by-step guide

Have you ever wondered if you can use Liquid Gold while pregnant or breastfeeding? Our global brand manager, Jamee, shares her tips for keeping your skin glowing during pregnancy, and answers the question on the lips of many an #alphaholic!

Hi beauties!

We get inundated with requests from you babes expecting little babes of your own, so I wanted to do an update on what I use to keep that unpredictable skin at bay whilst up the duff.

morning skincare routine for pregnancy


Step 1: Cleanse - I have combination skin, so the light-weight gel texture of Triple Action Cleanser keeps any hormonal spots on the DL. An added bonus is it contains cooling Cucumber, which helps with being pregnant over the long Australian summer (#FML).

Step 2: Nourish - I haven’t had any pregnancy related hyper-pigmentation flair ups… YET… (touch wood!) but Vitamin C is one of my absolute daily staples, as it’s clarity-enhancing and gives me an antioxidant boost in the AMs.

Step 3: Protect - Protection Plus Daily SPF 50+ is my go-to SPF, thought it’s now interchangeable with our new Skin Perfecting Moisturiser SPF15, depending on what I have on during the day! Today I will be outside a little, so I’ve chosen this to make sure the UV rays are kept at bay.

Step 4: It’s all in the eyes - Now I am in my early 30s (gasp), fine lines and wrinkles are becoming one of my main concerns. Absolute Eye Complex is a must-have for me as it’s cooling, hydrating and gives my eye area a little boost pre-makeup.

Evening skincare routine pregnant


Step 1: Cleanse – I double cleanse of an evening, no ifs or buts. The first cleanse always removes makeup, daily grime and any build-up of any nasties that have accumulated throughout the day and the second cleanse actually balances the skin’s pH and makes sure there are no traces of anything left before I catch some ZZZZs.

Step 2: Nourish – My skin has been incredibly dry throughout pregnancy (apparently that’s normal as the baby takes everything) so I have been LOVING my vitamins. I either alternate between Vitamin B and Vitamin E, or on some evenings will layer both. If I’m layering, Vitamin B goes first as it’s a finer molecular structure, followed by the Vitamin E for an additional antioxidant boost.

Step 3: Moisturise – Essential Hydration Cream is a luxe God-send. It’s jam-packed with goodies that make me feel like I am really putting some of the good stuff back into my skin.

Step 4: It’s all in the eyes – Now I am now in my early 30s (gasp), fine lines and wrinkles are becoming one of my main concerns. Absolute Eye Complex is a must-have for me as it’s cooling and hydrating.

Can I use Alpha-H Liquid Gold while pregnant?

Three PMs per week

Step 1: Cleanse – The lazy girl routine is still applicable throughout pregnancy! Double cleansing is pretty much the only time-consuming part of this! You can use Balancing Cleanser for your first cleanse followed by Triple Action Cleanser, or visa versa; it really comes down to personal preference or what’s going on with your skin.

Step 2: Exfoliate – ‘Can you use Liquid Gold when pregnant or breastfeeding?’ is literally the number one question we get asked! The answer is YES! Absolutely! I use Liquid Gold three evenings per week (usually Monday, Wednesday and Friday) and it’s all hunky dory.

It still works the same and given my time-poor schedule, it’s a great one for me at the end of the day as I am not only exhausted from a full day at work (usually travelling) and the added tired-ness of being pregnant… I am never without a bottle of this baby!

Pregnancy skincare tips

Once per week (treat yo’ self)

Step 1: Cleanse – Triple Action Cleanser (I think it’s pretty self-explanatory by now)

Step 2: Maskie – I love my self-indulgent Sunday nights. They are my time and I love to get in, do a good mask, watch Netflix and have learnt to substitute my usually glass of vino for a sparkling mineral water with a dash of fresh lime. I will apply the Liquid Gold Ultimate Perfecting Mask and chillax. Don’t leave it on for more than 10 minutes as its pretty active!

Step 3: Purify - I substitute my usual mask here for the Gentle Daily Exfoliant mixed with a little water to draw out impurities. The natural clay, Pineapple and Papaya enzymes make this product amazing at keeping any blackheads in check. I like to keep it on for 10 minutes and mist with the Moisture Boosting Facial Mist to keep the enzymes active.

Step 4: Moisturise – Follow with your preferred moisturiser!

pregnancy skincare for the body

For the bod

I am PEDANTIC about trying to minimise stretchmarks and, whilst each body is different, these are some of the products I have been using to keep my barrier function intact while I am growing and stretching.

Start with a hydrating moisturiser each morning and evening, paying attention to problem areas such as tummy, thighs, breasts and upper arms. Firming Body Therapy contains Raspberry Oil which is naturally rich in Vitamin C and highly moisturising – it’s also infused with Natural Caffeine Extract to help improve skin hydration and circulation.

My skin has been drinking Vitamin E serum. Applied directly to any existing marks or potentially vulnerable areas, its healing and strengthening properties help to support new cell growth and boost the skin’s immune system.

Note – It’s easier to treat the skin early to assist in preventing the formation of stretch marks. Unfortunately, mature stretch marks are more difficult to treat.