If you’ve already joined the party and experienced any of our Vitamin Serums, you’ll know just how much of a difference they can make to any skincare routine. But if you thought they were at the peak of perfection, think again! Because we’ve had a sneaky reformulation and made them even more incredible than they were before! 

Keep reading for the low down on what’s changed with each, and why. 

Vitamin A Serum 

Still the same silky, comforting, and hydrating Vitamin A serum that you know and love, this one was already pretty perfect as it was, so we didn’t make any changes. With 0.5% Retinol tackling all your resurfacing needs, helping to firm and smooth the skin, and supported by Jojoba Seed Oil, Macadamia Seed Oil, and Tomato Fruit Extract - powerful antioxidants and rich in essential fatty acids to calm, soothe and  nourish the skin, boosting barrier function and protecting against environmental stressors. This is the only Retinol you’ll need for a plump and youthful complexion. 

Vitamin B Serum 

Our cult moisture-boosting serum, ​Vitamin B ​with 5% Niacinamide​ delivers deep hydration and skin barrier support thanks to Niacinamide, Hyaluronic Acid and Chia Seed Extract.  ​Our recent reformulation has reduced stickiness in the overall texture, we’ve increased the dewy glow and grown the hydration benefit with even more Hyaluronic Acid, and that stunning blue hue that makes Vitamin B so recognisable now comes from natural Blue Gardenia Extract. Still supported with 1% Panthenol (Pro Vitamin B5) to soften and soothe, Copper Peptide to promote collagen production, and Ferulic Acid to guard against free radical attack, this radiance serum works to rejuvenate the skin's barrier, enhance hydration, even skin tone, and improve texture. 

Vitamin C Serum 

Heighten brightness and reveal radiance, our Vitamin C Serum with ​Ethyl Ascorbic Acid​ is a collagen booster that brightens, evens tone and reduces the appearance of redness thanks to Licorice Extract and soothing Tazman PepperTM.  ​You asked, we listened; we’ve increased the product efficacy with Vitamin C from 3% now to 10% Ethyl Ascorbic Acid, we've boosted our hydration benefits with even more Hyaluronic Acid and have added Tazman PepperTM for extra soothing and calming properties. We've also adjusted the viscosity for smoother application, and added a very subtle, natural citrus scent with Orange Oil to make your experience more sensorial. 

Vitamin E Serum 

Finally, saving the best for last, deeply calming and deeply nourishing, our beautiful Vitamin E Serum ​saves stressed, dry and irritated skin with Macadamia Seed Oil to nourish and protect. With potent antioxidant and anti-inflammatory properties, Vital ET™ is a unique bio-functional complex derived from Vitamin E, delivered into the skin rapidly to assist with the reduction of redness within the skin. We’ve then further enhanced this formula with ​a unique 1% Ceramide Complex to restore, sooth and hydrate stressed skin, and supported by Macadamia Seed Oil and Evening Primrose Oil which are both rich in essential fatty acids, to restore skin barrier function and protect against sensitivities allowing the skin to heal.​ Vitamin E is our secret saviour for a stressed skin.  

Vitamins A, B, C and E aren’t just single-ingredient and benefit formulations; each antioxidant has been carefully combined with complementary ingredients which enhance their effects to boost your overall results. 

For best results, our Vitamins should be used in conjunction with a pH harmonising cleanser, like our Balancing Cleanser, regular exfoliation with our Accelerating Acids – try our award-winning Liquid Gold, or industry first Midnight Reboot Serum - and should always be followed with a moisturising SPF if applied in the morning. Both our SPFs offer broad spectrum, UVA/UVB protection from damaging UV rays, Daily Essential Moisturiser SPF50+ has a beautiful dewy finish while Protection Plus Daily SPF50+ offers a more matte finish if that’s more your style.