So you invested in an intelligent serum (more specifically, our intelligent serum, the new Multi-Peptide Revitalise Serum) that features a cocktail of skin-smoothing peptides, growth factors, and amino acids. Only you’re not quite sure where it sits in your routine. That’s okay! That’s what we’re here for! 

Let’s unpack the what, where, and how to help you achieve long-term age-defying results. 

What does a serum do? 

Serums are your go-to treatment product. They’re lightweight, (generally) water-based products that will treat specific skincare concerns like: dehydration, uneven skin tone, breakouts, dryness, fine lines, loss of elasticity. But sometimes you want to target more than one concern—which is when you learn to layer. 

The Multi-Peptide Revitalise Serum is, you guessed it, multi-action. A serum that supports skin longevity, by targeting both static and dynamic fine lines and wrinkles. But it also smooths and revitalises skin tone and texture so that post-application, the skin barrier is noticeably plump. 

Formulated with clinically-tested peptides, Acetyl Hexapeptide-8 and Oligopeptide-1, our results-driven serum is so hydrating it could double as a lightweight moisturiser. Depending on your skin needs. 

Where does a serum slot into my routine? 

There are a couple of face facts you should keep in mind: 

• Always apply serums from thinnest to thickest

• Not all serums are for day and night

• Not all serums play nice together

If you fall into the category of normal-healthy skin, we recommend the following Alpha-H routine. 

AM

1. Start your day with Balancing Cleanser, to remove impurities that have accumulated overnight. 

2. On a freshly cleansed face, apply Vitamin C Serum and let the skin settle for 60 seconds.  

3. Massage a dollop of High Tide Water Cream into the face and neck. 

4. Finish with Dawn To Dusk SPF 50+ Serum for protection from UVA/UVB rays. 

5. Swipe on Peptide Lip Perfector to round out the perfect morning routine. 

PM

1. Use Melting Moment Cleansing Balm to remove dirt, grime, and product sitting on the skin. 

2. Follow with Balancing Cleanser to restore the skin’s pH and give it a thorough clean. 

3. On alternate nights pick up Liquid Gold or Hyaluronic 8 Super Serum. Never together. 

4. Press one pump of Multi-Peptide Revitalise Serum into the face and neck. Only on H8 nights. 

5. Massage a dollop of Firming Collage Repair Cream for a final hit of hydration. Only on H8 nights. 

If you identify more as an oily-combination skin type, we recommend the following Alpha-H routine. 

AM

1. Start your day with Triple Action Cleanser, to help control sebum and excess oil production. 

2. On a freshly cleansed face, apply Vitamin C Serum and let the skin settle for 60 seconds.  

3. Massage a dollop of High Tide Water Cream into the face and neck. 

4. Finish with Protection Plus Daily Moisturiser SPF 50+ to prevent sun damage. 

5. Swipe on Peptide Lip Perfector to round out the perfect morning routine. 

PM

6. Use Melting Moment Cleansing Balm to remove dirt, grime, and product sitting on the skin. 

7. Follow with Triple Action Cleanser for its soothing, antibacterial properties that curb breakouts. 

8. On alternate nights pick up Liquid Gold or Hyaluronic 8 Super Serum. Never together. 

9. Press one pump of Multi-Peptide Revitalise Serum into the face and neck. Only on H8 nights. 

10. Massage a dollop of Firming Collage Repair Cream for a final hit of hydration. Only on H8 nights. 

Reminder! There is no one-size-fits-all approach to skincare. 

Use these routines as a helpful guide, but swap out products where it feels right for you. Depending on the day, week, phase of life you’re in, your skin might need more support. Or less! 

If in doubt. Keep it simple. (And seek professional guidance.)