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Vitamin B Serum with Niacinamide and Ferulic Acid

$69.95 – 25ml

or 4 installments of $17.49 More info Afterpay

Hydrate, protect and revive your skin with this genius blend of B vitamins. Fortified with Niacinamide, Hyaluronic Acid, Panthenol and Copper Tripeptide, these powerful actives hydrate and shield the skin from damaging environmental aggressors, thereby reducing the appearance of premature ageing. 

SKIN TYPES: All skin types.

5.0 rating
5 out of 5 stars
5 reviews

Key benefits

  • 5% Niacinamide (Vitamin B3) and 1% Panthenol (Pro Vitamin B5) enhance the skin’s barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid boosts hydration
  • Chia Seed Extract helps to prevent water loss
  • pH of 5.2 - 5.6


Press 2 – 3 drops each morning to a cleansed face, neck and décolletage. Avoid the delicate lip and eye areas. Follow Vitamin B with your preferred Alpha-H daily moisturiser for maximum glow factor.


Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without these ingredients and more: Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. Read our clean formulating guidelines.

Our Promise

  • Vegan
  • Cruelty-free
  • Clean formula (see Ingredients for what we leave out)
  • Safe for pregnant and breastfeeding mothers
  • Made with locally sourced botanicals
  • AHA Free
  • Made with love in Australia
Topical Vitamin B serum
Vitamin B

Maximising Moisture

Show your skin you really care with Alpha-H’s Vitamin B Serum, a revitalising treatment that promotes a youthful, resilient complexion. 

A potent blend of B Vitamins Niacinamide (Vitamin B3) and Panthenol (Pro Vitamin B5) can help to improve the function of the skin’s natural protective barrier. A strengthened barrier enables skin to better retain moisture which works to prevent both excess oil production and dehydration. Niacinamide also works to reduce the appearance of melasma, fine lines and redness. 

Copper Tripeptides help to stimulate collagen production for bouncy, radiant skin. Antioxidant-rich Ferulic Acid fends off oxidative-induced aging markers while also helping to fade the appearance of hyperpigmentation. Complex hydrating ingredients Cube 3 and Fision Hydrate both contain Hyaluronic Acid, delivering a mega dose of moisture while Chia Seed Extract’s humectant properties also work to deliver sustained hydration.

An independent clinical study found that:

  • Hydration was improved on average by up to 41% after 8 weeks.
  • Wrinkle depth was reduced on average by almost 21% at 4 weeks and 31% at 8 weeks.
  • Skin roughness was reduced on average by 21% at 4 weeks and 26% at 8 weeks.
  • Skin tone was improved on average by 13% at 8 weeks as measured by Melanin content. 

Tip: Alpha-H’s Vitamin Serum Kit allows you to customise your skincare according to its changing needs.  


From the edit

Jamee’s 25 minute express facial: salon results at home

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Can I use Vitamin B when I am pregnant/breastfeeding?

Yes, Vitamin B is a safe treatment for pregnant and/or breastfeeding mothers.

Which skin types benefit from Vitamin B?

Vitamin B is suitable for all skin types, in particular dry, dull and dehydrated skin. It also benefits skin that is sallow, pale, devitalised, pigmented, prematurely aged,and producing excessive sebaceous oil.


5.0 rating
5 out of 5 stars
Very good0%

Liquid (blue) gold

Tara Mulholland
5.0 rating

This is my ‘can’t ever be without’ product, even out of my whole Alpha-H collection (#alphaholic here!). It makes a noticeable difference to my sensitive, ageing and dry skin – makes it softer and more hydrated and even calms breakouts for me. For the first time I am really happy to be makeup free any day and it comes down to using Alpha-H – this serum is my top pick. Game changer!


5.0 rating

This serum is amazing. I have severely dehydrated skin that tends to flake. Using this morning and evening for a month, and my skin has transformed! Used under the multi vitamin super cream, my foundation now glides on and stats put all day. Cannot recommend this enough!

Never be without it!

5.0 rating

I have repurchased this 4 times for a reason. Goes on well, feels lovely to the touch and gives so much hydration. Love that it also incorporates copper peptides into my routine! I’ve seen a definite improvement in my hydration levels, fine lines and overall glow from using this product a long with the rest of my alpha h regime. This one for me goes on every night (can’t sleep without it now) followed by a my multivitamin moisturiser.


5.0 rating

I’ve been using Alpha H products for years and years (since they had a little shop in Arundel Plaza!) I’ve moved all around the world from the GC to Scotland & this product was there to help me every step of the way! Helps your skin adapt to new climates and always leaves it looking lush. A must have for everyone who wants glowing skin!

Life Saver, Holy Grail, Can't live without

5.0 rating

I have dehydrated spot prone oily-ish skin and this has been an absolute lifesaver.
I use it once every few days and it makes such a huge difference, like taking an eraser to my pores, scars and imperfections. Have been using it for three weeks now and noticed a change from the first week. My fiance has notices a change, even my mum via facetime commented on how much nicer my skin looks.
Keen to try more vitamins in the future.
Dear Alpha H, please never discontinue this!!!