Vitamin B

Vitamin B

$69.95 – 25ml

or 4 installments of $17.49 More info Afterpay

This powerhouse serum delivers a serious dose of B vitamins alongside complementary ingredients such as Copper Tripeptides and Hyaluronic Acid to help bring a more radiant appearance to even the most devitalised skins.

5.0 rating
5 out of 5 stars
3 reviews

In stock

Key benefits

  • Niacinamide and Panthenol enhance skin’s barrier function
  • Copper Peptides promote collagen production to firm and smooth the skin
  • Hyaluronic Acid adds hydration
  • Chia Seed Extract helps to prevent water loss


Aqua (Water), Glycerin, Niacinamide, Methyl Gluceth-20, Salvia Hispanica Seed Extract, Sodium Pca, Panthenol, Phenoxyethanol, Ferulic Acid, Hyaluronic Acid, Polyacrylate Crosspolymer-6, Wheat Amino Acids, Caprylyl Glycol, Sodium Hyaluronate, Disodium Edta, Citric Acid, Lactobacillus Ferment, Copper Tripeptide-1, Hydroxyproline, Ci 42090 (Blue 1) (Fdc Blue #1-Aluminum Lake).


Formulated without these ingredients and more: Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban. Read our clean formulating guidelines.

Additional information

  • AHA free
  • Not tested on animals
  • Made with love in Australia
Topical Vitamin B serum
Vitamin B

B = Building Moisture

Alpha-H’s Vitamin B Serum is a potent vitamin serum fortified with Niacinamide and Copper Tripeptide to take on daily environmental elements and help prevent the appearance of premature ageing.

Formulated with a genius blend of B vitamins alongside peptides and hydration boosters, this potent serum can help to return a more radiant appearance to skins which are devitalised and dehydrated.

The powerhouse combination of B Vitamins Niacinamide (Vitamin B3) and Panthenol (Pro Vitamin B5) can help to improve the function of the skin’s natural protective barrier. With its barrier function boosted, the skin is then better able to retain moisture. This in turn can help to regulate the skin’s tendency to produce excess oil in an effort to fight back against dehydration caused by a barrier impairment.

Niacinamide is also recognised for its ability to reduce the appearance of melasma and fine lines and wrinkles, as well as helping to reduce the appearance of redness associated with some skin conditions.

Antioxidant-rich Copper Tripeptides add their collagen stimulation benefits to this formulation, which can help to reduce the visible signs of ageing.

Ferulic Acid delivers powerful natural antioxidant properties, which studies have shown can assist in reducing the appearance of hyperpigmentation on the skin.

Complex hydrating ingredients Cube 3 and Fision Hydrate both contain Hyaluronic Acid, delivering a mega dose of moisture which mimic the skin’s own, helping to sooth dryness and further support the skin’s barrier function.

Just like its edible counterpart, Chia Seed Extract boasts humectant properties, further boosting this silky soft serum’s hydration credentials.

While Alpha-H’s Vitamin B Serum is suitable for use by all skin types, it is particularly ideal for skins which are dehydrated, dull, showing visible signs of aging or hyperpigmented.

In an independent clinical study* :

  • 95% of participants saw a reduction in wrinkle depth
  • 80% saw an improvement in skin firmness and tightness
  • 76% saw an improvement in radiance and clarity
  • 76% of participants agreed that the skin was significantly moisturised

*The trial was carried out by Dermatest on 21 participants who applied the serum twice daily over a 4-week period. All individuals who participated had self-described dry skin. Individual results may vary.

Tip: Alpha-H’s Vitamin Profiling range allows you to customise your skincare to its changing needs, day and night.

Ideal for

All skin types

Please note: packaging may vary between regions.

From the edit

Jamee’s 25 minute express facial: salon results at home

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Can I use Vitamin B when I am pregnant/breastfeeding?

Yes, Vitamin B is suitable for use by pregnant and/or breastfeeding mothers.

Which skin types is Vitamin B best for?

Vitamin B is suitable for all skin types, especially those which are dry, dull, dehydrated and sluggish. It also provides excellent benefits to skins which are sallow, pale, devitalised, pigmented, prematurely aged, and producing excessive sebaceous oil.


Press 2 – 3 drops each morning to a cleansed face, neck and décolletage. Avoid the delicate lip and eye areas.

Incorporating this into your skincare ritual:

Follow Vitamin B with your preferred daily moisturiser.


5.0 rating
5 out of 5 stars
Very good0%

Never be without it!

5.0 rating

I have repurchased this 4 times for a reason. Goes on well, feels lovely to the touch and gives so much hydration. Love that it also incorporates copper peptides into my routine! I’ve seen a definite improvement in my hydration levels, fine lines and overall glow from using this product a long with the rest of my alpha h regime. This one for me goes on every night (can’t sleep without it now) followed by a my multivitamin moisturiser.


5.0 rating

I’ve been using Alpha H products for years and years (since they had a little shop in Arundel Plaza!) I’ve moved all around the world from the GC to Scotland & this product was there to help me every step of the way! Helps your skin adapt to new climates and always leaves it looking lush. A must have for everyone who wants glowing skin!

Life Saver, Holy Grail, Can't live without

5.0 rating

I have dehydrated spot prone oily-ish skin and this has been an absolute lifesaver.
I use it once every few days and it makes such a huge difference, like taking an eraser to my pores, scars and imperfections. Have been using it for three weeks now and noticed a change from the first week. My fiance has notices a change, even my mum via facetime commented on how much nicer my skin looks.
Keen to try more vitamins in the future.
Dear Alpha H, please never discontinue this!!!