A Beauty Editor Rates Our Viral Cleansing Balm

I’ve been a beauty editor for seven years.

In that time, I’ve tried a lot of cleansing balms and cleansing oils.

Promise, this isn’t a humble brag.

Rather, necessary context to preface the following statement:

When Alpha-H launched their Melting Moment Cleansing Balm in 2021, I went on the record saying it was “the best makeup remover I’ve ever used”.

Turns out, I wasn’t the only one obsessed with it.

The Alpha-H cleansing balm went viral on TikTok for its ability to get rid of even the most stubborn (and hectic) makeup.

Exhibit A...

So popular was this cleansing balm, it sold out three times in a matter of weeks. 

Literally, they could not make this balm cleanser fast enough to keep it in stock.

Hence, you can imagine how excited I was when a sample of the brand’s new limited edition cleansing balm landed on my desk.

With a juicy new look, scent and hero ingredient, is the Alpha-H Plum Cleansing Balm as good as the best-selling original?

Keep scrolling for my Alpha-H cleansing balm review, including video evidence of how it removes makeup in real time.

What Is Alpha-H Melting Moment Cleansing Balm Plum?

Alpha-H Melting Moment Cleansing Balm Plum is a limited edition version of the sell-out cleansing balm.

Same waterless formula that breaks down makeup, SPF and excess oil like it’s nothing. 

New hero ingredient: Plum.

Here’s what you need to know about this limited edition plum cleansing balm:

• Balm-to-oil cleanser texture.
• Waterless formula melts away makeup, sunscreen, dirt and excess oil.
• NEW ingredient Native Australian Davidson Plum delivers extra radiance and free radical protection.
• NEW sweet scent has a subtle, bespoke blend of floral and fruit notes.
• NEW packaging in a delicious dusty pink.
• Also contains anti-inflammatory Grapeseed Oil, nourishing Vitamin E, fatty acid Australian Sandalwood Seed Oil, and calming Bisabolol.
• Australian-made, cruelty-free, vegan and free from sulphates, parabens, mineral oil and artificial fragrances.
• Suitable for all skin types, including very dry, oily, sensitised, blemish-prone and rosacea-prone skin.

But the most important thing to know?

We’ve only made one small batch of this limited edition balm cleanser, so when it’s gone, it’s gone!

My Alpha-H Cleansing Balm Review.

My favourite way to use this plum Alpha-H cleansing balm is applied to dry skin.

After massaging in upwards circular motions for 30-60 seconds, dampen your hands and continue massaging as the oil texture emulsifies into a milk.

Rinse, then follow with a water-based second cleanser. 

Alpha-H Balancing Cleanser is my dry skin’s current favourite, but those with normal to oily/combination skin will enjoy the gel texture of the Triple Action Cleanser.

That’s all lovely, but is the plum cleansing balm worth snapping up, you ask?

Hear me out, but I might like it even more than the original.

Firstly, the texture of this cleansing balm makes me feel things.

When you open the good-looking deep pink tub, you're met with a perfectly smooth layer of what looks like plum sorbet.

SEE?!?!?!

I’d eat it if my face didn’t need it more.

You'd think the balm would have a hard, waxy consistency from looking at it, but no.

Dip your mini spatula (or your fingers, let's be realistic) into the balm cleanser and you'll find it's silky and buttery, nourishing yet delicate, thick and light, all at the same time.

Price-wise, you’re getting a good deal because the 90g tub will last you at least a few months.

Maybe even longer if you're a once-a-week makeup wearer like me.

I find less than a grape-sized amount of balm is plenty to quite literally melt and lift makeup and sunscreen off the skin.

Those sensitive to fragrance might find the mouthwateringly juicy, sweet scent a bit much, but I’m into it.

No funny taste or eye stinging, either.

This means you can really get in there and gently work with the product to break down full coverage foundation, long-wear lip products, glittery eyeshadows and stubborn mascaras.

The limited edition plum cleansing balm leaves my skin feeling just as clean, soft and luminous as the original Alpha-H Melting Moment Cleansing Balm.

Watch this video below to see the Alpha-H plum cleansing balm in action!

Final Verdict…

Alpha-H Melting Moment Cleansing Balm Plum has all the benefits the best-selling original is famous for.

Effectively removes makeup, sunscreen, oil and grime? Tick.

Feels like an indulgent silky face massage while using it? Tick.

Makes my skin look bouncy, plump, smooth and radiant?

Quadruple tick.

But really, this cleansing balm had me at the stunning plum scent and packaging.

So, yeah.

You’ll probably want to buy this ASAP, because it will 100 per cent sell out.