Real People, Clinical Results

  • 100% of participants agreed it removed all traces of makeup and SPF
  • 100% of participants skin didn’t feel stripped or tight after using
  • 95% of participants skin felt softer or smoother after using the balm
  • 95% of participants skin felt softer, more hydrated or more nourished after using it as a mask

*Results based on a 7-day consumer perception trial of 23 participants.

Top Reviews

Love the feeling!! Cleans and leaves your skin feeling great!! Loving the plum!! Smells delicious!!

Maria

Verified Buyer

This is an amazing cleanser. Smooth and silky, completely removes make up and leaves my skin feeling softer than ever. Not oily or greasy. Smells amazing too."

Emma

Verified Buyer

I love the smell of this balm, as well as how well it works to remove my makeup!

Rie

Verified Buyer

This cleansing balm is honestly the best makeup remover I have ever used.

Annie

Verified Buyer

Lovely soft cleanser, I like to leave on for a few mins to work it’s softening of my skin. So easy to use and completely cleans skin of makeup.

Tracey

Verified Buyer

Good To Know

 
Where does it go in my routine?

After: Serums and Moisturiser.
Before: All other skincare (cleansing is the first step of your routine!)
 

How much do I need?

A grape-size amount.
 

How often should I use it?

Daily, AM and PM.
 

Pro tips
  • Leave on clean skin for up to 10 minutes as a nourishing mask.

Frequently Asked Questions

4.9
Rated 4.9 out of 5 stars
Based on 208 reviews
Total 5 star reviews: 195 Total 4 star reviews: 12 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 0
100%would recommend this product
208 reviews
  • Alison W.
    Verified Buyer
    Melting Moment Cleansing Balm Plum
    Reviewing
    Melting Moment Cleansing Balm Plum
    I recommend this product
    Age Range 55 - 64
    Skin Type Dry
    Skin Concerns Fine Lines & Wrinkles
    Rated 5 out of 5 stars
    1 week ago
    Love this Balm

    Love this balm - non greasy, non drying cleanser - effective at removing make up - love the smell

  • Lucy H.
    Verified Buyer
    Melting Moment Cleansing Balm Plum
    Reviewing
    Melting Moment Cleansing Balm Plum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Pigmentation, Large Pores, Fine Lines & Wrinkles
    Rated 5 out of 5 stars
    1 week ago
    Magic in a tub

    This Plum cleansing balm is magic in a tub. It is very soothing, the texture is so soft and luscious and I LOVE using it to clean my skin. It removes all my makeup which then in turn amplifies all my serums to sink in and do their thing. It is a must have to purify your skin after a long day of exposing your skin to all the toxins in the air.

  • Tasoula H.
    Verified Buyer
    Melting Moment Cleansing Balm Plum
    Reviewing
    Melting Moment Cleansing Balm Plum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Blemishes & Breakouts, Dryness, Uneven Texture, Fine Lines & Wrinkles, Pigmentation
    Rated 5 out of 5 stars
    1 week ago
    Best product ever

    I am sooooo happy I bought this. I had a meltdown using this for the first time. The smell, THE SMELL!!!! Orgasmic. It was a whole experience. It melts so nicely into the skin and it actually cleaned off my waterproof Mascara, not many products actually work on breaking down that stuff and I usually need to use a separate product to do that. It washes off the skin well, no oiliness left behind, but I always do a second cleanse when removing makeup anyway, so my skin feels fresh, plump, clean and smooth after every use. In love with this product

  • Claire Fiona S.
    Verified Buyer
    Melting Moment Cleansing Balm Plum
    Reviewing
    Melting Moment Cleansing Balm Plum
    I recommend this product
    Age Range 25 - 34
    Skin Type Normal
    Skin Concerns Blemishes & Breakouts, Redness & Inflammation, Dryness
    Rated 5 out of 5 stars
    1 week ago
    Best Balm Cleanser I've tried!

    Purchased this in a post eyebrow tint panic and was blown away! No one does cleansers better than Alpha-H (I can't live without the balancing cleanser) and this is superb. A little goes a long way as it melts so well onto the skin and is easy to spread across the face. It transforms into a very gentle cream and washes off without leaving a trace of makeup. Highly recommend!

  • Farzana
    Verified Buyer
    Melting Moment Cleansing Balm Plum
    Reviewing
    Melting Moment Cleansing Balm Plum
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Amazing

    This is really amazing, such a lovely texture and so hydrating literally gets all the spf off

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